Home/Privacy Policy

Privacy Policy

Effective Date: January 1, 2026

E&W FANCY USA LLC (“Fancy USA,” “Company,” “we,” “our,” or “us”) operates fancyusallc.com and its related wholesale platform b2b.fancyusallc.com (collectively, the “Websites”).

We are committed to protecting the privacy and security of our customers, wholesale partners, vendors, and visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or conduct business with us.

1. Scope of This Policy

This policy applies to:

Visitors to fancyusallc.com
Wholesale buyers using b2b.fancyusallc.com
Vendors and distribution partners
Individuals contacting us through our Websites

Our wholesale platform is strictly intended for licensed businesses and commercial entities.

2. Information We Collect

We may collect the following categories of information:

A. Personal & Contact Information

Name
Email address
Phone number
Mailing, billing, and shipping address

B. Business Information (Wholesale Accounts)

Company name
Business address
Resale certificate / tax ID
Business license information
Authorized buyer details

C. Commercial Information

Order history
Purchase records
Payment confirmations
Delivery information

D. Internet & Technical Information

IP address
Browser type
Device information
Cookies and analytics data

3. How We Use Information

We use collected information to:

Process retail and wholesale orders
Verify wholesale eligibility
Provide account access and customer service
Communicate order updates and business information
Improve website functionality and performance
Prevent fraud and enhance security
Comply with legal and regulatory requirements

We do not sell personal information.

4. Payment Security

Payments are processed through secure third-party payment processors. Fancy USA LLC does not store full credit card numbers on its servers. All transactions are encrypted using SSL technology.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

Maintain login sessions
Remember preferences
Analyze website traffic
Improve platform performance

You may adjust cookie settings in your browser at any time.

6. Information Sharing

We may disclose information to:

Shipping carriers and logistics providers
Payment processors
IT and hosting providers
Legal authorities when required by law

We do not sell or share personal information for cross-context behavioral advertising.

7. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

Categories of Information Collected (Past 12 Months)

Identifiers (name, address, IP address)
Commercial information (transaction records)
Internet activity data
Business contact information

Your Rights May Include:

Request access to personal information
Request deletion of personal information (subject to legal exceptions)
Request correction of inaccurate information
Limit the use of sensitive personal information
Opt out of the sale or sharing of personal information (we do not sell personal information)
Non-discrimination for exercising privacy rights

To exercise your rights, you may submit a verifiable request through our official contact channels.

8. Data Retention

We retain business and transaction records as necessary for tax, accounting, legal compliance, and operational purposes.

9. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect information. However, no method of internet transmission is completely secure.